The genus Protea is one of the most well-known and charismatic of the Cape Floristic Region’s (CFR) Fynbos Biome. The King Protea (Protea cynaroides) is South Africa’s national flower. Proteas are exported as cut flowers all over the world, prized for their beauty, diversity and longevity. They are often depicted in artwork and are popular garden plants. Members of the genus are also known as sugarbushes.